Selected Projects
Campaign Work
01
Wasteless.ge
Not What It Seems
An awareness campaign exploring the hidden environmental impact of e-waste through AI-generated posters. Each visual challenges with "This is not a…" — revealing the toxic reality behind everyday objects.
My Role: Campaign concept (end-to-end) · Creative brief · Copywriting
Impact: Reached 711K+ people across Georgia, generated 2.4M+ impressions, and increased audience engagement by 30%, driving greater public awareness and conversation around electronic waste.
8
Posters
02
Wasteless.ge
That Doesn't Belong Here
An AI-generated conceptual poster series exploring the impact of electronic waste through surreal visual storytelling. By placing discarded electronics in pristine natural landscapes — a TV in a meadow, a refrigerator in the desert, and a laptop on a pristine beach — the campaign creates striking contrasts that reinforce one simple message: e-waste doesn't belong in nature.
My Role: AI image generation (Midjourney/ChatGPT) · Poster design (end-to-end) · Campaign concept & copywriting
3
Posters
03
Wasteless.ge
Don't Throw It Away, Recycle It
Online and offline campaign with illustrated banners deployed across social media and Tbilisi metro stations. QR codes connected offline awareness with direct action — helping people find waste collection points instantly.
My Role: Campaign concept (end-to-end) · Creative brief · Copywriting · Paid & organic advertising
Impact: Executed integrated online and offline campaigns, reaching 814K+ people on social media, growing the Wasteless community by 40K+ followers, and increasing traffic to recycling location pages through QR-enabled outdoor advertising.
10K+
Daily Views
04
Elit Electronics · 400,000+ Followers
Promotional Communication
Served as Marketing Specialist for Georgia's leading electronics retailer, managing full-funnel promotional campaigns across organic and paid channels. Responsible for campaign strategy, creative direction, copywriting, and performance reporting — driving sales across 100+ brand partners through Meta, Google, and e-commerce platforms.
Campaigns covered product launches, seasonal promotions, discount activations, and brand partnership content — consistently aligned with commercial sales targets and traffic KPIs.
Campaigns covered product launches, seasonal promotions, discount activations, and brand partnership content — consistently aligned with commercial sales targets and traffic KPIs.
100+
Global Brand Partners
Apple
Samsung
Dyson
Bosch
Gorenje
Bang & Olufsen
Canon
Sony
Honor
Ninja
LG
05
Elit Electronics
International Pet Day — Experiential Brand Activation
Objective: Transform Elit Electronics from a traditional electronics retailer into a more approachable, community-driven brand by creating a memorable in-store experience that strengthened emotional connections with customers.
To celebrate International Pet Day, customers were invited to visit an Elit Electronics store with their pets. The activation featured pet treats, gifts, photo moments, and influencer partnerships — creating an engaging experience both offline and across social media.
To celebrate International Pet Day, customers were invited to visit an Elit Electronics store with their pets. The activation featured pet treats, gifts, photo moments, and influencer partnerships — creating an engaging experience both offline and across social media.
My Role: Planned and executed the campaign end-to-end — concept development, communication strategy, influencer collaborations, and campaign coordination.
Results: 30+ pets welcomed · Organic social media content & engagement · Strengthened brand affinity · Reinforced Elit Electronics' positioning as a warm, customer-centric brand
Results: 30+ pets welcomed · Organic social media content & engagement · Strengthened brand affinity · Reinforced Elit Electronics' positioning as a warm, customer-centric brand
30+
Pets Welcomed
